Choosing a Google Ads Agency in Brisbane

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Ask Better Questions Before You Choose

Choosing a Google Ads agency in Brisbane is a significant decision for a builder or trade business, because the wrong setup can spend your budget on clicks that never become enquiries. Legacy Media works only with construction businesses and manages Google Ads campaigns for builders and trades across Melbourne, Sydney, Brisbane and the Gold Coast, so we are glad to answer the questions below before you commit to anything.

Talk Through Your Campaign

What to Ask a Google Ads Agency in Brisbane

1

Do you understand how builders win work?

How Legacy Media answersWe work only with construction businesses, so we plan around project sizes, service areas and how homeowners research a builder.
2

How will you separate my services and suburbs?

How Legacy Media answersEach service and area gets its own campaign structure and budget, so results can be compared clearly.
3

What do you track beyond clicks?

How Legacy Media answersPhone calls and form enquiries through conversion tracking, and booked jobs where you share outcomes with us.
4

What will I see in reporting?

How Legacy Media answersEnquiries from calls and forms, cost per enquiry and which campaigns are producing them, along with what we plan to change next.
5

How do you decide my budget?

How Legacy Media answersWe consider your services, suburbs and competition, and our ad spend calculator gives you a starting point to work from.
Review Our Approach

Greater Brisbane Is Several Markets

Greater Brisbane spans several councils including Brisbane City, Moreton Bay, Logan and Ipswich, and the building activity across them varies a great deal.

Renovations & extensions

Established Suburbs

Paddington, New Farm and Bulimba typically involve renovations and extensions to character homes.

Renovations & rebuilds

Middle-Ring Suburbs

Chermside and Carindale see a mix of renovations and rebuilds.

New home builds

Outer Growth Areas

Ripley, Yarrabilba and North Lakes are more likely to involve new home builds.

Because people in each area search differently, we build separate campaigns by service and location and do not rely on one broad Brisbane campaign. Our wider approach to keyword research, ad creation and reporting is set out on our Google Ads services page.

What Brisbane Builders Ask About Google Ads Agencies

No, because Google Ads campaigns are built around the locations you choose to target. Google’s guidance on targeting ads to geographic locations advises targeting where your customers are, which is not necessarily where your business or agency is located, so the quality of the local research matters far more than the office address.

Look at qualified enquiries and cost per qualified enquiry rather than clicks or impressions alone, and check that the agency can show you which services and suburbs are producing them. Clear reporting that explains what was changed and why is also a good sign that your account is being actively managed.

It depends on where you build, but separating areas is usually worthwhile when the type of work differs between them. Google Ads lets you target areas within a country, cities or a radius around a location, so we can match campaigns to your actual service area.

We typically need details of your services, your service areas and the kinds of projects you want more of, along with access to your website so conversion tracking can be set up. Information about how enquiries are handled once they arrive also helps us judge their quality.

A narrow, well targeted campaign focused on your best services and suburbs often suits a modest budget better than a broad one, because the spend is not spread across searches you do not want. We build around that focus and report on cost per qualified enquiry so you can see whether the budget is working.

Choose an Agency That Answers Your Questions

If you are comparing Google Ads agencies in Brisbane, bring your questions and our team will answer them in the context of your services and service area.

Contact our team