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Construction Digital Marketing
Digital Marketing That Wins Work for Builders & Construction Companies
Legacy Media delivers digital ads, SEO, and high-converting websites that fill your pipeline with qualified site visits and projects worth quoting.
Why Construction Companies Choose Legacy Media
Marketing for construction is different. Long sales cycles, location-based search, and projects where one qualified enquiry beats a thousand clicks. We’re a digital marketing agency for construction companies that understands your world: permits, council approvals, site conditions, and how clients compare quotes. We help:
Residential builders
Custom homes, duplex/townhouse developments, renovations
Suppliers
Joinery, windows, steel, scaffolding
Commercial builders
(& fitout companies) Offices, retail, hospitality builds
Contractors
Joinery, windows/glazing, steel, scaffolding
Trades
Concreting, roofing, carpentry, earthworks, electrical, plumbing, civil
Social Media Ads
Stay in front of the right locals and turn attention into enquiries.
- Retarget website visitors with project proof, testimonials, and “Get a Quote” offers
- Local awareness campaigns to build trust in your service area (suburb targeting)
- Lead form campaigns for renovations/extensions / fitouts with qualifying questions
- Creative testing: hooks, angles (process, quality, timelines), and different CTAs
Google Ads That Drive Calls
Land high-intent leads today while building momentum.
- Campaigns for "home builder near me", "commercial fitout company", "duplex builder"
- Tight ad groups, negative keywords, call extensions, and lead forms
- Call tracking and form tracking configured properly
- Ongoing split tests on ads, landing pages, and CTAs
Websites & Conversion Optimisation
A fast, proof-driven site that turns visitors into opportunities.
- Industry-specific page flow: Home → Services → Projects → About Us → Contact
- Quote/estimate forms, click-to-call buttons, and simple enquiry steps
- Project galleries with suburb, scope, and materials
- Trust badges, safety standards, and industry associations
- Technical fixes: Core Web Vitals, schema markup, analytics, CRM integration
Content & Video
Explain your process and show the standard you built.
- Project write-ups (before/after, scope, photos)
- Guides your buyers actually search for (knockdown rebuild cost, commercial fitout checklist)
- Short progress reels and site walk-throughs for social media and your website
- Action-packed entertaining reel
Email, CRM & Follow-Up
Keep prospects warm while quotes and approvals move forward.
- Simple pipeline tracking with reminders and templates (site visit booked, tender sent, follow-up)
- Nurture emails with project proof and FAQs
- Integrations with the tools you already use
What Makes Marketing for Construction Companies Unique
Marketing for construction companies is different because clients search by suburb and city, choose based on real project proof, and often call first so the goal is fast follow-up and fewer, higher-value leads that turn into booked work.
Where We Operate
Legacy Media works with construction businesses Australia-wide. Whether you service one local area or chase work across multiple regions and states, we’ll structure your location strategy to match.
Got Questions? We’ve Got Answers
Construction Marketing FAQ's
Learn more about our process, services, and results.
What's the best digital marketing for a construction company?
Start with the basics that compound: a fast, clear website; a complete Google Business Profile; location pages for the suburbs you serve; and focused Google Ads for services that drive profit. Layer in reviews, case studies, and short posts as proof.
How much should builders spend on marketing?
This varies depending on what you are trying to achieve. Our clients generally anywhere between $1500 – $10,000 per month to ensure their pipeline stays filled.
Do Google Ads work for builders and trades?
Yes, when campaigns focus on high-intent searches, strong negative keywords, and precise service areas. We pair ads with landing pages that show proof and make calling easy.
What pages does a website need?
Home, Services (one page per service), Projects/Case Studies, Locations (city/LGA + suburbs), About, Contact. Add FAQs on each page. This structure helps both search engines and buyers find what they need.
How long does SEO take for construction companies?
Expect steady growth within 6 months and stronger rankings as case studies and location pages build up. Google Ads can supply leads immediately while SEO compounds over time.
Can you target multiple suburbs or Local Government Areas?
Absolutely. We build a hub-and-spoke structure with dedicated location pages and link them from your services and projects. Your Google Business Profile also lists service areas, kept realistic to where you actually work.
Do you manage reviews and Google Business Profile updates?
Yes. We help request reviews, reply professionally, seed Q&A sections, add project photos, and publish short updates tied to project locations.
How do you track results?
Every call, form submission, and page view is tracked. You’ll see where leads came from, which keywords triggered them, and the pages they used before contacting you.
Ready to Fill Your Pipeline with Better Projects?
Partner with us and take your business to the next level with data-driven SEO strategies that deliver real results. Our proven SEO solutions help you attract more traffic, generate qualified leads, and grow your business with confidence.