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Want smarter marketing? Join our FREE community — built for people working in construction
If you are in construction, you already know the pattern: the work is happening, the site is moving, and then someone says, “We need to post more.” Suddenly, you are digging through a camera roll of shaky walk-throughs, half-finished clips,…
What should a construction website include? Builders and tradies ask this when they are getting website traffic but not getting enough calls, or when they are getting calls that are the wrong fit. If you work in residential new builds,…
If you build warehouses, schools, fitouts, or multi-storey projects, you already know work comes from relationships, reputation, and a solid track record. So here is the uncomfortable question that many commercial builders avoid: Do You Really Need Social Media To…
There is a quiet but brutal filter at work online: if your business looks inactive or unprofessional on social media, many people assume your work is the same. Even strong operators lose enquiries simply because their profiles feel out of…
When you search for photographers in Melbourne, you’ll see the same phrases everywhere: architecture photography, real estate photography, property photography, interiors, commercials. It’s easy to assume they’re all doing the same thing. They’re not. Choosing between an architectural photographer and…
When people search for Melbourne video production in construction, they’re usually trying to answer one question: “What kind of video will actually help me win better work and keep clients informed?” Not every project needs a big-budget film, but almost…
Specs persuade engineers. Stories persuade buyers. In construction, the shortest path from drawings to decisions is a narrative that translates complex builds into risk-managed outcomes supported by photos, reels, and milestones your clients can verify. Below is the practical playbook…
Melbourne’s builders don’t get shortlisted on promises they get shortlisted on proof. When developers, architects, and procurement teams compare firms, the decisive edge is consistent, site-ready content: progress photography, drone captures, timelapse, and case-study narratives that spell out risk, sequencing,…
Quick take People judge your work from their phone before they read your tender. Reels of pours, lifts, and fit-off say more than any brochure. A creator who understands live sites won’t slow you down or put anyone at risk.…
In today’s crowded market, construction firms that present complex work clearly and prove it win the shortlist. Building Information Modeling (BIM) gives you the raw material to do exactly that: interactive, data-rich assets that turn projects into stories clients can…